The Backstory

Trash talk

Tara McKenna sitting in a coffee shop, holding a beverage in a reusable mug.

Photography by Camilla Brenchley

Tara McKenna, MA’12, came to Âé¶¹¹Ù꿉۪s to change the world.

Armed with an undergraduate degree in international development, she came to earn her master’s in urban planning.

“It felt very specific,� she says. “International development felt too big, but I realized right away that urban planning was a tangible way for me to improve the world.�

The degree led Ms. McKenna to a job with the Ontario Ministry of Natural Resources and Forestry, where she worked with biologists, conservationists, and other people who actually were changing the world. But it was at a family wedding in Indonesia in 2013 that she found her calling.

“I had always imagined Bali as this pristine tropical destination,� she says. “And it is, but when we went snorkeling, I found a lot of plastic and trash in the ocean. I was devastated, but also motivated to do something about it.�

Ms. McKenna’s instinct was to go back to school and study marine biology. “But I realized that wasn’t practical,� she says, “so instead I just read a lot.�

All of that reading led her to make some big changes.

“I was inspired by the idea of living with less, reducing my waste, and creating a non-toxic home environment,� she says. “I started scrutinizing the products I was using and the food I was eating. I realized that if I really wanted to change the world, the best way to start was by changing my life.�

That meant she had to learn even more. “I immersed very deeply in learning about minimalism and the zero-waste lifestyle,� she says. “I watched documentaries, got involved in my community, read everything I could get my hands on, and documented my journey on social media.�

After a decade of immersion, Ms. McKenna was ready to reflect on her journey. “It was a long road and I often felt overwhelmed,� she says. “It would have been easier if I had all that information in one place. I thought, ‘If there was one book that would help me change my life, what would it look like?’�

Don’t Be Trashy, Ms. McKenna’s first book, is the one-stop guide she wished was available when she started down the path toward a less wasteful lifestyle. She deliberately wrote the book in 12 chapters, tackling everything from food to fashion to finance to finding community among like-minded people. “Changing your life takes time,� she says. “I wrote 12 chapters so you can work through it month by month. You can’t change everything overnight, but you can do it over the course of a year and not be overwhelmed by it.�

Don’t Be Trashy: A Practical Guide to Living with Less Waste and More Joy, published by Penguin Random House Canada, is available wherever books are sold. You can also read .

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