Let’s Talk Period aims to increase awareness of the signs and symptoms of bleeding disorders. As many as 1 in 1000 individuals may be suffering from a bleeding disorder, but many of these may not understand if their bleeding is normal or abnormal and therefore do not seek help. Through her internationally recognized research program at Âé¶¹¹ÙÍø, Dr. Paula James and her team have developed a self-administered bleeding assessment tool (Self- BAT) that will help inform people about their bleeding and guide them toward the help they need.